Research On The Interaction Of WeChat Groups In Zuojiang Zhuang Folk Songs In Longzhou

In the era of the Internet,with the development and application of media technology,social media platforms have gradually become important cultural communication carriers entering people’s lives.We Chat,as the most popular social software at present,has become an important channel for people’s daily communication and exchange.Time and space are no longer a necessary condition for restricting interpersonal communication,and folk song duets have also expanded to the online online space.We Chat duet groups have become one of the main venues for folk song enthusiasts to exchange songs.The Zuojiang Zhuang folk song of Longzhou in Chongzuo City,Guangxi Zhuang Autonomous Region,as one of the second batch of intangible cultural heritage at the Guangxi Autonomous Region level,is also a precious historical and cultural crystallization of the Zhuang people.As a minority culture in the border area,the Zuojiang Zhuang folk song of Longzhou has long been limited in its dissemination due to its remote location.However,regardless of the changes in times,its original state and richness are still well preserved,and the integrity of its structure and rhythm is relatively well preserved.In the context of the popularization of the Internet,social media platforms have penetrated into rural daily life,shifting the original face-to-face singing to online We Chat group singing,and presenting a situation of online singing interaction promoting active offline singing activities in Longzhou.The online virtual community of folk song enthusiasts is an interesting community that is extended by an open and closed interactive rules for songs,strict regulations,and a differential order pattern.Social connections and emotional resonance are formed in information interaction,daily interaction,and song dialogue.This form of song dialogue,which is different from offline face-to-face singing,can form emotional energy in group interaction with the presence of sound,and promote offline folk song activities and national unity.This article starts with a study on the interaction between We Chat and song groups in Longzhou County,Chongzuo City,Guangxi.Through participatory observation of three We Chat song groups in Longzhou County,10 active folk song enthusiasts were selected from the We Chat song groups for in-depth interviews to explore the interactive behavior and energy output of We Chat song groups.It is found that the current We Chat song interaction has indeed enhanced the cohesion within the group The role of maintaining social collectives and disseminating folk song culture.However,We Chat still has the following problems with song groups: One is the aging and lack of innovation of interactive groups;The second is the short and fast nature of social media,with varying quality of songs;The third is the arbitrariness of online singing,with scattered folk experts;The fourth is that virtual music fields are introduced into reality,interfering with normal life.In this regard,this study attempts to propose the following optimization suggestions: firstly,multiple measures should be taken to explore the power of folk song inheritance;Secondly,we need the assistance of inheritors to improve the quality of online duets;Thirdly,official intervention is necessary to assist in the standardized management of folk songs;Fourthly,we need to strengthen self-discipline and maintain a community atmosphere of singing.