Evaluation And Countermeasures Of High-quality Development Of Red Tourism In The Old Revolutionary Area Of Guangxi

As a carrier for the promotion and inheritance of red genes,red tourism plays an important role in the enhancement of cultural self-confidence and the construction of socialist spiritual civilization.In recent years,with the increasing spiritual and cultural needs of people,red tourism has shown its unique value and charm,and its market scale has gradually expanded,showing a good development trend.However,while red tourism is booming,it also faces problems such as insufficient cultural connotation,insufficient product innovation,and insufficient regional characteristics,which affect the improvement of its development quality.The 2019 Central Economic Conference clearly proposed to promote the high-quality development of tourism;During the "14th Five-Year Plan" period,the requirements of high-quality development will run through the whole process of tourism development.Therefore,high-quality development will become the core idea of China’s tourism development at present and in the future.As a key component of the tourism industry,red tourism has become a major strategic task for the development of red tourism in the new era to promote its breakthrough innovation,improve quality and efficiency,link integration,joint construction and sharing,and overall development,and achieve high-quality development goals.However,due to the late start of the development of red tourism,there are still shortcomings to be improved,and under the requirements of high-quality development,it is urgent to conduct scientific and systematic comprehensive monitoring and realtime evaluation of its development level to explore the reality and advantages and disadvantages of its high-quality development,and then find problems,propose relevant improvement strategies,and promote it to achieve high-quality development goals.Guangxi Left and Right River Revolutionary Old Area is rich in red resource endowment,is a core part of China’s red tourism market,and promoting its high-quality development is not only related to the comprehensive revitalization and development of Guangxi Left and Right River Revolutionary Old Area,but also a major measure to implement the national development strategy.However,the current research on the high-quality development of red tourism in the old revolutionary areas of Guangxi is relatively lacking,and there is a lack of overall evaluation of its development level,which in turn affects the formulation of development measures and the implementation of high-quality development research practice.Based on this,this paper takes the old revolutionary area of Guangxi Left and Right River as the research area,and comprehensively uses the literature analysis method,case analysis method,questionnaire survey method,fuzzy comprehensive evaluation method and expert interview method to analyze the development of red tourism from the resource situation,development process and development effectiveness.Then,based on stakeholder theory,the influencing factors of the high-quality development of red tourism are revealed,and the influencing mechanism is clarified.Combined with the new development concept and its development reality,the evaluation index system and evaluation model of highquality development of red tourism were constructed,and the evaluation and analysis were carried out,and a high-quality development strategy was proposed accordingly.The results show that:(1)Red tourism in the old revolutionary areas of Guangxi is rich in resources,widely distributed,has outstanding characteristics and has important functional value,and red tourism has experienced different stages of development,and has made certain achievements in publicity and promotion,infrastructure construction and diversified development.(2)In the process of the development of red tourism in the old revolutionary area of Guangxi,four types of stakeholders,including government departments,tourism enterprises,local residents and tourists,are involved in the development of red tourism,and different interests are demanded in the process of red tourism development,and become the promotion,pull,support and intermediary factors affecting its high-quality development,which jointly act on the whole process of highquality development of red tourism.(3)The hierarchical structure of the evaluation index system for the high-quality development of red tourism in the old revolutionary area of Guangxi is prominent,which is based on the influencing factors of high-quality development and combined with the new development concept,mainly including five dimensions of innovative development,coordinated development,integrated development,shared development and efficient development,with a total of 27 indicators.(4)The overall level of high-quality development of red tourism in the old revolutionary areas of Guangxi is general,among which the level of efficient development and coordinated development shows a high development trend;The dimensions of innovative development,integrated development and shared development are at the general level.(5)According to the analysis of high-quality development evaluation results,this paper puts forward the strategy of promoting the high-quality development of red tourism in Guangxi’s Left and Right River Revolutionary Old Area from five aspects: innovation-driven connotative development of red tourism,integration to promote the diversified development of red tourism,coordination to promote the balanced development of red tourism,sharing to ensure the comprehensive development of red tourism,and efficient acceleration of the quality development of red tourism.