Research On IP Image Design Of Roles In Henan Opera

The traditional culture market is being shattered by the rapid development of internet Technology and other forms of new media.Henan Opera,as a comprehensive traditional Opera art,is also facing the survival dilemma under the multicultural background.The interactive and entertaining performance of Opera live has been weakened,and the problem of the audience segment has appeared.With a growing of the publics’ consumption demand in cultural entertainment and Chinese peoples’ cultural confidence,the excavate and design of Chinese traditional has become a new trend of cultural industry,which provides a new stage and develop chance for the spread of Chinese traditional culture in pluralism era.As a new thing come out in Internet era,IP image has a incomparable effect in satisfying consumers’ consumption demand emotionally.With the help of IP image to make innovative development,and it can be changed into popular culture that is accepted and enjoyed by the general people,which may have an optimistic impact on the incidence and growth of Henan Opera.This course is based on the research of IP image design in Henan Opera’s characters,sort out the features of Henan Opera in its art and character,summarize the traits of excellent IP image design and explore ways to combine the art of Henan Opera with modern design.Choose the characters which are easy to be identified and arouse consumers’ culture resonance from Sheng,Dan,Jing and Chou four business,then based on them to redesign and extract in clothes,makeups and props while keeping the original character’s appearance.The style of the character is sprout and vitality.By using the computer’s design software and the combination of hand-painted methods,then with the add of singing words and Henan dialect,we can give more interest to the characters.Finally we design the image’s derivatives by the combination of the opera’s scene,the character’s feature and speaking style.By inductive analysis and design practice,we make it possible to combine the art of Henan Opera with modern design forms.Not only does it show the artistic and cultural value of Henan Opera,but also to find a new venue for promoting opera’s intangible cultural legacy.