An Analysis Of The Survival And Development Of Chinese Historical Popular Readings Since 2000

Chinese historical popular readings are popular readings that are based on Chinese historical facts,with easy-to-understand text and content,and are suitable for ordinary people to read.It can meet the needs of the public to understand historical knowledge,and has a positive effect on cultivating personal quality and national spirit.This dissertation explores the survival and development strategies of Chinese historical popular readings since 2000 through statistical analysis and case studies.By sorting out the publication status of Chinese historical popular readings,analysing their problems and proposing future development strategies,the dissertation provides realistic and guiding suggestions for popular reading and the publication of history readings.The introductory essay explains the purpose and significance of the study,outlines the current situation of the study,and defines the object of the study.Chapter 1 provides an overview of the publishing situation of Chinese historical popular readings since the new century.Firstly,combined with the development of Chinese society since 2000,it analyzes the reasons for the prosperity of the publication of such readings.Then,based on reading lists on online book buying platforms and relevant data from the publishing industry,the publication status of the readings in the past two decades is analyzed.Chapter 2,on the basis of affirming the value of Chinese historical popular readings,points out that such readings currently suffer from the dilemma of realizing the unity of professionalism and popularism,the prevalence of homogenization,the lack of innovation in the form of dissemination,and the emphasis on market profits and the disregard for historical values.Chapter 3 provides suggestions and perspectives on the issues addressed in the previous chapter.It emphasizes the insistence on the awareness of excellence and innovation in inheritance in the whole process of editing,publishing and distributing the readings.On the one hand,to improve the overall quality of reading materials.It is necessary to adhere to accurate and authentic historical content and correct historical values.On the other hand,innovate dissemination methods.Enabling technology to empower reading book publishing and enhance the reading experience.Do a good job of market positioning,take the road of branding,and expand online channels so as to achieve all-round marketing.At the same time,publishers are called upon to do a better job in history reading guidance and services,and to pay attention to the dissemination and transmission of history.