Research On Online Music Performances From The Perspective Of Interactive Ritual Chain

With the in-depth development and application of Internet technology,the online offline activities have become a new sector for business extension in various industries At the same time,under the influence of the COVID-19 epidemic,offline communication and personnel mobility are widely restricted.The live music performance industry where groups gather is difficult to survive,and many entertainment performances are transferred online In this context,online music performances ushered in an explosive period.As a compensation for the unsustainable live music,the virtual co-performance mode in real time has become a common innovative attempt in the music industry.Starting from the interactive ritual chain theory proposed by American scholar Randall Collins,this study takes online music performances as the research object,and studies the interactive ritual mechanism and value exploration of online music performances.This article uses the interactive ceremony of live music as a comparative entry point to comb the development status of online music performances in China.Based on text analysis,participation observation,and in-depth interview methods,it focuses on analyzing the formation and results of interactive ceremonies for online music performances.Through observation of audience behavior and attitudes,it analyzes the practical value of online music performances and proposes strategies.In order to further analyze the interactive logic and existing problems of online music performance,this paper is divided into five chapters to explain.The first chapter combs the overall development status of the music industry in detail,from live music to online music performance for comparative analysis,and briefly introduces the research ideas and research methods adopted in this paper and runs through the follow-up discussion.The second chapter analyzes and disassembles the development history of live music and interactive ceremony model,which lays the foundation for the comparison of online music performances and explains the development status of online music performances.The third and fourth chapters further analyze the impact of emotional energy fluctuations on individuals participating in online music performance activities by analyzing the components and output results of interactive rituals for online music performance,and thus generate results such as group solidarity,group morality,and individual emotional energy.The fifth chapter compares the two modes of reality and online,and specifically analyzes how online music performance has further extended the breadth of the interactive ceremony chain,and has significant advantages in the practice of industrialization and marketization.