Analysis And Empirical Study On The Influencing Factors Of Red Tourism Attraction Based On Tourists’ Perception

In recent years,with the continuous development of China’s tourism industry,red tourism has developed rapidly,and because red tourism has distinctive Chinese characteristics,it has brought together multiple functions and benefits such as political function,educational function,economic benefit,and cultural benefit in the development process,and has played a positive role in strengthening the "four self-confidence",promoting patriotic education,and promoting social and economic development.At present,China’s red tourism research mainly focuses on the evaluation and development of red tourism resources,red tourism product development and market research,red tourism utility research,red tourism destination satisfaction research,red research and other aspects,and has also formed an evaluation model and evaluation system,but the political utility,economic utility,social utility,cultural utility of red tourism has not been achieved.However,there is not enough research on whether the political utility,economic utility,social utility,and cultural utility of red tourism have met the expectations.In this paper,we mainly study the factors influencing the attractiveness of red tourism based on tourists’ perceptions,and on the basis of reading and studying a large amount of domestic and foreign literature,we have used the basic theories of management and sociology,referred to the previous research results,and combined with the characteristics of red tourism itself,we have initially studied the index system of the factors influencing the attractiveness of red tourism based on tourists’ perceptions.In the construction of the index system,local government departments,managers of red tourism scenic spots,party school teachers,university teachers and other experts were consulted to improve the system,which finally formed five primary indexes,namely the uniqueness of red tourism resources,the cultural education of red tourism products,the convenience of red tourism service equipment and facilities,the spatial and temporal characteristics and accessibility of red tourism destinations,and the comparability of red tourism value and cost,as well as 19 secondary indexes.Meanwhile,this paper selects Ya’an city as a research case,and uses questionnaire survey,exploratory factor analysis,and ANOVA to investigate the opinions of tourists of different genders,ages,political outlooks,education levels,and incomes on the uniqueness of red tourism resources,cultural education of red tourism products,convenience of red tourism service equipment and facilities,spatio-temporal characteristics and accessibility of red tourism destinations,and red tourism The analysis of the perceived degree of comparability of value and cost found that there are significant differences in the perceptions of tourists of different genders,ages,political outlooks,occupations,education levels and income levels on the influencing factors of red tourism attractiveness,and finally combined with the conclusions of the analysis from red tourism planning,red resources creation,red product development,red tourism services,red tourism infrastructure,red In the end,we propose countermeasures in seven aspects,such as red tourism planning,red resource creation,red product development,red tourism service,red tourism infrastructure,red product marketing,etc.,so as to provide better reference significance for the government and red resource developers by excavating and using red resources well,inheriting red genes and continuing the red bloodline.