Research On The Application Of Feng Zikai’s Cartoons In Public Service Advertisements

Feng Zikai’s cartoons are unique in style.Based on traditional Chinese painting,he uses a few strokes to depict vivid and rich imagery.He draws inspiration from everyday life,allowing people to experience superior artistic techniques and beyond the images through ordinary themes.Therefore,his cartoons are deeply loved by people.After December 20,2012,in order to implement the spirit of the 18 th National Congress of the Communist Party of China and promote the socialist core values,the Publicity Department of the CPC Central Committee and the Central Civilization Office collected Chinese-style paintings from the public,and used them to promote socialist spiritual civilization in the form of public service advertisements.This opened the way for the combination of Feng Zikai’s cartoons and public service advertisements to spread the socialist core values.It not only provides a rich creative carrier for public service advertisements but also provides other possibilities for the development of Feng Zikai’s cartoons and the comic form.Therefore,studying the use of Feng Zikai’s cartoons in public service advertisements can provide standards and suggestions for the development of Feng Zikai’s cartoons and the use of comic forms in public service advertisements.This paper first fully investigates the characteristics of public service advertisements,Feng Zikai’s aesthetic ideas,and the reasons for the combination of Feng Zikai’s cartoons and public service advertisements.On this basis,it explains the content themes,artistic techniques,and significance of Feng Zikai’s cartoons used in public service advertisements.Secondly,it mainly uses questionnaires and interviews to empirically study the effectiveness of Feng Zikai’s cartoons in public service advertisements,identify issues that need to be addressed in advertising creation and dissemination,and propose measures and strategies for improving the use of Feng Zikai’s cartoons in public service advertisements.Finally,it attempts to explain the use of Feng Zikai’s cartoons in public service advertisements through personal creation of "Children’s Five Loves" Feng Zikai’s cartoon public service advertisements.