Take The Rebranding Of "Puran" Incense As An Example To Explore The Visual Application Of Chinese Incense

This topic takes the traditional cultural product "Puran" brand visual image as the main object of research,with brand image redesign strategy as the research content;First of all,to investigate incense products and comb the theoretical knowledge of brand image,to trace back the incense culture,in-depth analysis of the essence of incense culture,and the spiritual connotation of incense behind the representative,understand the unique aesthetic taste of incense refraction,make incense culture connotation and "simple" incense brand combination;Secondly,this paper studies the current status of the visual image of "Puran" fragrance brand,conducts swot analysis by comparing and analyzing high-quality cases of other fragrance brands,and finds out the crux and problems of its low sales volume and low brand awareness.Then,the behavior and psychology of incense burning users are deeply investigated,user portraits are drawn,and brand promotion strategies are proposed by writing brand stories and planning brand copywriting based on the internal relationship between the brand core and incense culture.Finally,visual design is used to redesign the brand image of "Puran" and actively explore and redesign the brand image that can reflect the fragrance,simplicity and nature of "Puran",so as to achieve the purpose of inheriting and promoting incense culture and realizing brand revival.