Research On The Application Of Interactive Narrative Design In Luzhou Urban Culture Communication

Large-area urban development and large-scale transformation of old cities have become the main strategies of urban development and construction,which will inevitably lead to the change of urban culture between the old and the new,the destruction of local traditional dramas,handicrafts,historical and cultural sites to varying degrees,and the disappearance of many urban cultural heritages,resulting in the gradual evolution of the city into a concrete forest.Same imagines of thousands of cities have become "Chinese characteristics".At present,China is increasingly aware that the development mode of large-scale demolition and construction can only promote urban development in the short term,but culture is the root of a city.We urgently need new ideas and strategies of the inheritance and dissemination of urban culture and development.With the advent of the digital age,new media and new technologies are used to intervene in the current cultural transmission.The interactive and immersive information communication mode makes the audience willing to actively participate in receiving information.The audience is more likely to have emotional resonance in the process of interesting and diversified experience,so as to obtain information more effectively.The main focus of this paper is to explore how to intervene,study and explore the way of disseminating urban culture,protecting urban cultural heritage and keeping pace with urban development.The paper intends to take Luzhou,a city in China,as an experimental model.By deeply excavating the connotation of urban culture,based on the research of narrative design theory,the paper analyzes and reconstructs urban cultural information,uses interactive design strategy,and explores the design practice mode of urban culture transmission,so as to provide design ideas and reference for the communication of urban culture from the perspective of interactive narrative design.The paper is divided into six chapters: in the first chapter,the background,purpose and significance of the study are explained,the current situation of domestic and international research is analyzed,the difficulties and limitations of this study are clarified,and the basic ideas of the study are determined;in the second chapter,the thinking formation,components and case applications of interaction and narrative design are analyzed from the perspectives of narrative design and interaction design,respectively,to establish the basis of the study;in the third chapter,it mainly consists of the description of the value characteristics of Luzhou regional cultural elements,the analysis of the current situation of Luzhou urban cultural communication,and the summary of the problems of Luzhou urban culture transmission;in the fourth chapter,the design strategy of the Luzhou urban culture transmission is elaborated from the orientation of design ideas,the principles of design,the site selection of interactive space,the architecture of interactive narrative logic and the design of spatial scenes;in the fifth chapter,the practice of interactive narrative design application in Luzhou urban culture communication is elaborated and explained in detail;in the sixth chapter,it summarizes the research results and shortcomings.