Research On The National Expression Of "New National Style" Animation From The Perspective Of Cultural Confidence

Cultural confidence is the proposition of The Times,is a kind of cultural consciousness and cultural pride,but also a high recognition of the national culture.Since the 18 th CPC National Congress,General Secretary Xi Jinping has mentioned Traditional Chinese culture on many occasions and expressed his recognition and respect for traditional culture and traditional ideological value system.He pointed out that cultural confidence is the most basic,deepest and lasting strength of a country and a nation in its development.In March 2014,General Secretary Xi Jinping linked "cultural confidence" with "three self-confidence" for the first time and pointed out that cultural confidence is the most fundamental confidence.Until the end of 2021,General Secretary Xi Jinping stressed again at the opening ceremony of the 11 th National Congress of China Federation of Literary and Art Circles and the 10 th National Congress of China Writers’ Association,strengthening cultural consciousness and strengthening cultural confidence,demonstrating the new atmosphere of Chinese literature and art,and creating new splendor of Chinese culture.This shows that China adheres to the common spiritual condition and logical premise of cultural confidence,actively promotes fine traditional Chinese culture,and promotes socialist literary and art work with Chinese characteristics.Since its birth in 1922,Chinese animation has followed the leadership of the Communist Party of China for nearly a hundred years.With its unique aesthetic characteristics,it has become a positive carrier of national policy orientation,social ideology and excellent national culture dissemination,which contains profound humanistic spirit and ideological connotation."New National Style" animation is a cultural type originating in new era background,relying on the deep variety of Chinese traditional culture resources,the transformation of creative and innovative use of rich and colorful art form of the Chinese nation traditional culture and unique spirit artistically,compared with the ordinary "National Style" cartoon,animation "New National Style" animation emphasizes the expression of national spirit and show on the basis of traditional culture,To achieve a deep integration with fashion pop culture and contemporary values.As a result,This article first from the cultural confidence of the horizon,"New National Style" animation in recent years the research background,research present situation has carried on the literature review and induction,and then to cultural self-confidence,nationality,and "New National Style" animation has carried on the definition of related concepts,through cultural confidence and the nationality of "new special" animation is based on our national culture highly recognition on the common ground of analysis of the text Based on the theory of cultural confidence,this paper further summarizes the current situation and shortcomings of the "new National style" animation in the expression of national character.In general,the national expression of "new National style" animation lags behind the theoretical connotation of cultural confidence,and the national aesthetic consciousness of its creators ignores the psychological feelings of the audience.On the basis of summarizing the deficiencies and misunderstandings of the national expression of the animation of "New National style",By focusing on the fact that cultural confidence and the national expression of animation of "New National style" are the common points of high cultural recognition,the author preliminatively thinks and constructs the national expression of animation of "new National style" from the four selfconfidence of cultural confidence theory connotation: historical confidence,value confidence,practice confidence and future confidence.It puts forward the "internalization" expression of national spirit,the "contemporization" expression of time value,the "Localization" expression of aesthetic consciousness and the "internationalization" expression of cultural communication.Full text the method of literature review,theoretical research and exploration,from the theory of cultural confidence level of "New National Style" animation creation thinking and reconstruction with cultural confidence of the construction of the national express,make "New National Style" animation has more fundamental,wider and more profound cultural soft power,to help the audience to establish a high level of cultural identity.