| Recently,with the development of society and the improvement of people’s material living standards,culture and tourism industry has become a new growth point of China’s national economy and plays an important role in the adjustment of national economic industrial structure and accelerating the development of the tertiary industry.The prosperity and development of culture industry and tourism make it a hot spot for entrepreneurs to invest.Under the trend of diversification of real estate enterprises,the comprehensive development of industrial real estate integrating culture,tourism,sports,medicine,health,nutrition and other industries has become the mainstream of real estate project development,among which culture,tourism and real estate has also become a new direction for real estate enterprises to explore diversified development.However,China’s cultural tourism real estate and housing industry started late.Although most domestic real estate enterprises have begun to set foot in the cultural tourism real estate industry in recent years,the development level of the cultural tourism real estate industry is generally low.Poor sales of cultural tourism real estate and low profits of real estate enterprises occur from time to time due to excessive supply,overheated local investment,single development mode and high financial risks,How to control the risks of cultural tourism real estate projects,help real estate enterprises obtain economic benefits and promote the good development of the real estate industry is a major problem that China’s real estate industry must face and solve.However,the domestic research theory on risk management of such projects is still shallow,and there is no complete theoretical system of risk management.The industry is in the ascendant and new disputes occur from time to time.Therefore,this paper intends to study the risk control of cultural tourism real estate project.The main work is as follows.Firstly,from the perspective of the whole life cycle of cultural tourism real estate project,the risks in the development stage and operation stage of the project are identified respectively.Furthermore,with the help of AHP,the weight of the identified project risk factors is analyzed,and the risk factor management and control model is established.Finally,by applying the above model to Lanzhou H cultural tourism city project,using a set of risk early warning models such as analytic hierarchy process and fuzzy analysis,this paper makes an empirical analysis on the actual cultural tourism real estate project cases,summarizes and summarizes the research results,puts forward the scheme of risk control in the development stage and operation stage of the project,and improves the risk awareness of real estate enterprises,Improve the level of risk management.With the help of the whole life cycle risk management of cultural tourism real estate development projects,this paper promotes the better and faster development of cultural tourism real estate industry.At the same time,it also has a certain reference significance for the risk management of other types of projects.At the same time,the establishment of cultural tourism real estate project risk assessment index system is conducive to further supplement the research content of cultural tourism real estate project risk management,help to use the risk mechanism to standardize and promote the development of the real estate industry,and further improve the level of real estate enterprises’ response to cultural tourism real estate project risk management and control. |