A Study On The Discursive Construction Of Chinese Cultural Image In Tea Documentaries

As China’s international status continues to rise,the shaping of China’s cultural image is attracting increasing attention,and conveying Chinese characteristics,Chinese style and Chinese style to the international community through Chinese culture is an important task at present.China is the hometown of tea,and tea culture is influenced by the traditional culture of Confucianism,Buddhism and Taoism,which is extremely far-reaching.Tea documentary is an important medium of communication of tea culture,which can not only promote the content of tea culture and construct the image of Chinese culture,but also promote the foreign communication and exchange of Chinese culture and enhance the discourse of China in the international community.This study takes the high quality and influential tea documentary "Tea World China" "Tea,the Story of a Leaf" as the research object,and studies the discourse construction of tea documentary on Chinese cultural image.The study is divided into four parts: first,to clarify the concept of tea documentaries,the role of tea documentaries in the construction of Chinese cultural image discourse;second,in-depth analysis of the tea documentary Chinese cultural image discourse text;third,combined with the tea documentary discourse text,to explore the tea documentary discourse construction mechanism;fourth,to propose the tea documentary construction of Chinese cultural image discourse optimization strategy.Through the study:we found that tea documentaries are one of the important ways to construct the image of Chinese culture.First of all,tea documentaries have gone through four different stages of development: the initial exploration period,the initial period,the transition period and the maturity period,and now have a high production standard and narrative level.From the viewpoint of the discourse text,the documentary issue of tea documentary provides material for the construction of Chinese cultural image,and the documentary perspective contributes to the generation of Chinese cultural context.At the same time,the discourse text of tea documentaries forms a common Chinese cultural narrative framework through the four narrative frameworks of fact,explanation,transmission and influence.Secondly,tea documentaries contribute to the generation,interpretation and identification of Chinese cultural image through multimodal image discourse,metaphorical meaning representation,cross-generational and cross-cultural transmission and transmission,which become the three major discourse mechanisms for constructing Chinese cultural image in tea documentaries.Finally,the documentary film on Tea Culture should continue to pay attention to three issues: first,to combine documentary issues,actively explore more text of tea culture discourse;The second is to improve the discourse skills through image symbols and narrative techniques,and the third is to accurately position the audience to interact with the topic and create popular quality programs.