Research On Local Specialty Packaging Design Practice In The Cultural Perspective Of Jinzhong Region

This thesis takes the practical application of regional culture in specialty packaging design as the starting point,and takes Jinzhong specialty packaging as the research object to explore and practice the design of specialty packaging in the context of Jinzhong regional culture.The purpose and significance of this study,as well as the multiple values of culture,commerce,art and society,are explained.Through an in-depth research on the current situation of Jinzhong specialties packaging and market demand,the design strategy of fully exploring the typical elements of regional culture into the local specialties packaging is determined,and using Jinshang culture,architecture culture,folk craft and folklore culture as the entry point,the symbols,patterns,graphics,colors,words and shapes are transplanted,borrowed and refined to be applied in the packaging design of Jinzhong specialties such as Pingyao beef,Taigu cake,Chinese yam powder and Huping jujube.The design of Jinzhong specialties such as Pingyao beef,Taigu cake,Chinese yam powder and Huping jujube,etc.,has realized the specialties packaging with great locality,uniqueness,artistry and culture.The purpose of this thesis is to make relevant speciality enterprises pay more attention to product packaging design through design practice,enhance brand recognition and product added value through high-quality speciality packaging design,and boost enterprise development.At the same time,it is hoped that the innovation and application of this study will spread and promote the traditional culture of Jinzhong region,and also provide some valuable design ideas for the packaging design of other local specialties,so as to achieve the effect of jointly guarding the treasures of Chinese national culture and art.