The Impact Of Prosocial Motivation And Recipient Benefit On Prosocial Reputatio

People exhibit various forms of pro-social behavior in their daily lives,and these behaviors are often praised by others,but in some cases performing pro-social behavior may not be praised by others.Previous research has examined factors in pro-social actors to answer the question of when people do good deeds but do not get a good reputation.It has been found that people infer the motivation for pro-social behavior through various influences on the actor,which can enhance or diminish the actor’s pro-social reputation.However,the complete pro-social interaction process includes not only the actor but also the recipient and the observer,and previous studies have paid less attention to the influence of the latter two factors on pro-social reputation.Therefore,this study systematically examines the influence of actors’ pro-social motives and recipients’ benefits on pro-social reputation and the role of observers’ mindset,taking into account the factors of actors,recipients,and observers,to answer the question of how people perceive those actors who "help with good intentions" and "help with bad intentions".The question of how people perceive actors who "do good by doing bad" and "do right by doing bad" is answered.This thesis consists of three studies and five experiments.The main purpose of Study 1 is to develop experimental materials and replicate previous findings on the effect of self-benefiting pro-social motives on pro-social reputation in a domestic cultural context.Study 2 explored the effects of pro-social motivation and recipient benefit on pro-social reputation through two experiments.Experiment 2a used scale questions to measure pro-social reputation and explored the basic patterns of pro-social motivation and recipient benefit on pro-social reputation,and Experiment2 b repeated the results of Experiment 2a by introducing a dictator game based on the previous experiment.Experiment 3a used a scale to differentiate between subjects with different thinking styles to explore the basic role of thinking styles in the influence of pro-social motivation and recipient benefit on pro-social reputation.The results of Experiment 3a were repeated to test the results.The study concluded that:(1)pro-social motivation influences pro-social reputation.Actors with altruistic pro-social motives had higher pro-social reputation compared to those with self-serving pro-social motives.(2)Recipient benefit affects pro-social reputation.Actors in contexts with high recipient benefit have higher pro-social reputation compared to contexts with low recipient benefit.(3)Pro-social motivation and recipient benefit have an interactive effect on pro-social reputation.Recipient benefitThe mean difference between the levels of pro-social motivation in low benefit situations is significantly higher than in high benefit situations,suggesting that people consider a combination of actor motivation and helping outcome factors in low benefit situations.Thinking styles and pro-social motives have an interactive effect on pro-social reputation.People with a rational mindset are more sensitive to the motivations of pro-social actors when evaluating them.