IP Image Design And Application Research Of Intangible Cultural Heritage In The New Media Era

Taking the IP Image Design and Application Research of Intangible Cultural Heritage in the New Media Era: Taking the Huangshi Cisse Shenzhou Association as an example,the author discusses and organizes the relevant contents of "New Media Era","Intangible Cultural Heritage","IP Image Design" and "Huangshi Cisai Shenzhou Society".This paper first discusses the design positioning and method of intangible cultural heritage IP image in the new media era,and then discusses the purpose,significance and necessity of designing IP image for Huangshi Cisse Shenzhou Association to inherit and develop intangible cultural heritage in the new media era.By identifying the design positioning of the IP image of Huangshi Cisse Shenzhou Club in the new media era,the design ideas of the IP image growth character setting and external form setting of Huangshi Cisse Shenzhou Club are expanded,and the significance of the design and application of intangible cultural heritage IP image in the new media era to the inheritance and innovation of Chinese culture is further explained.By sorting out the existing IP image cases with intangible cultural heritage as the design source,this paper sets the paper-tied dragon boat and paper-tied characters of the Huangshi Cisse Shenzhou Association as the main design body,and analyzes the IP image characters,colors and detailed elements.Thus,the exterior design drawing with the main image of the intangible cultural heritage of the Huangshi Xisai Shenzhou Association is presented,and the digital design and application of "Sai Xiaoshi" intangible cultural heritage and new media are in line with the current adaptation to the future.This paper elaborates on the integration and embodiment of the IP image design of the Huangshi Xisai Shenzhou Association in the new media era,and strives to explore the inheritance and development of the Huangshi Xisai Shenzhou Association in the new media era,and at the same time provide reference for the inheritance and development of other intangible cultural heritage.The article is intertwined and completes the research on the design and application of intangible cultural heritage IP image in the new media era: a complete and orderly study taking the Huangshi Cisse Shenzhou Association as an example.