| In response to the problem of my country’s aging population,the central government promulgated the "three-child birth" policy in 2021.The introduction of this policy has caused great repercussions,and the public,especially women’s attitude towards childbirth,has also attracted more social attention.Based on this,this research focuses on the current social hotspots,focuses on contemporary women’s fertility views and attitudes,and conducts data research and information visualization analysis and design based on the existing fertility attitudes,fertility concepts,and problems of post-90 s women.The public understands the values and psychological structure of modern women’s fertility,expresses their concern for young women,and promotes the creation of a fairer and more harmonious social environment.First,the subject analyzes the relevant cognitive schema theory,domestic and foreign women’s fertility attitudes and related theoretical research on design sociology,and explores the possibility of cognitive schema theory guiding the visualization design of social hotspot information.Taking the information of women’s fertility willingness as the starting point of visual design,this paper discusses how the information content such as women’s fertility attitude and values ??under the guidance of cognitive schema theory can be achieved from the three levels of cognitive stimulation,cognitive matching and cognitive balance.The purpose of audience attention,reducing the cognitive load of information and helping the audience to interpret information,more effective visual interpretation,visual analysis of social hot issues and phenomena,and then trigger thinking on social issues,but also provide a new perspective for design intervention in social issues research.Secondly,systematically study the basic design method of information visualization design based on cognitive schema theory.The design research is carried out on the basis of following the three principles of experience,topicality and resonance of cognitive stimulation.Questionnaire surveys and personal interviews are used to collect and organize relevant information,so as to systematically integrate,logically sort out,and visualize the data information,so that the feedback of social hotspot information is more scientific and authentic,and lays the foundation for the next step of information visualization design practice.Finally,relying on theoretical analysis and research data to summarize and organize the information structure,use the cognitive schema theory to guide the practice of visual design of post-90 s female fertility information,analyze social hot issues and phenomena through visual design,and explore the relationship between design and people,design and society.Help the public to intuitively and effectively explore the values and psychological structure of modern women’s fertility.Help the audience understand and think about the social issues reflected in the deeper level of design,and promote the coordinated development of design,people and society. |