Research On The "New Folk" Style Of Folk Arts And Crafts Books

This article starts from the combing of historical materials of folk arts and crafts books and the investigation of the current situation,through the discussion of the development process of folk arts and crafts books in the history of book design and the actual design needs of the contemporary,first of all,the aesthetic concept,design style and Research on creative expression.Sort out the visual style,binding style and aesthetic concept behind the design of folk arts and crafts books in different stages of historical change.Aiming at the practical problems in the binding design of folk arts and crafts books,the cover and layout are seriously homogeneous,the materials and binding methods are single and backward,and the craft production lacks a sense of the times.Empower book innovation with design,realize the new structure of "new folk" style of books through modern design methods,and improve the craftsmanship and sense of the times of folk arts and crafts book binding.Through the analysis of multiple innovative approaches to the binding of folk arts and crafts books,the author draws the following points of view from the perspectives of book structure,cover design,layout design,materials,craftsmanship and binding methods: 1.The design innovation of folk arts and crafts books should fully absorb the folk characteristic elements in folk art,folk skills and folk culture.2.The overall creative design of books should fully explore the "new folk" characteristics,use the symbolic expression techniques of graphics,colors,and fonts,and complete the sequential construction of books from the physical space of reading to the psychological space from the outside to the inside,so as to realize the folk arts and crafts books.The transition from "folk" to "new folk".On this basis,combined with "rural revitalization","intangible cultural heritage",and other cultural trends,the intangible cultural heritage project in Zhejiang Province-Zhangwu Bamboo Fan Craftsmanship is used to conduct book binding design and development research.On the one hand,it inherits the tradition and highlights the fan-making culture and contemporary spirit of ancient Zhang fan art;Class book binding design provides practical reference.