Re-study On The Optimization Of Visual Information System Of Clothing Brand

Under the background of digital economy and normalization of epidemic,online shopping has become a new consumption habit for people.As online clothing brands are swarming up and the competition of clothing brands becomes extremely fierce,the original offline marketing methods used by clothing brands is being challenged.The original brand connotation,marketing method and visual information system of clothing brands are facing a huge test under the current market environment,and the clothing hang tag,as the main component of the visual information system of clothing brands,has a very important value for brand visual information transmission despite its small size.The value of clothing hang tags comes from its functional beauty and formal beauty.On one hand,the functional beauty of clothing hang tags comes from the terms and conditions of clothing hang tags,which is mandatory,standardized and facticity,and can increase the credibility of consumers for the brand.On the other hand,the functional beauty of clothing hang tags not only provides information on materials,ingredients,washing requirements,sizes and special processes,but also provides brand’s logo,distributors and manufacturers,and after-sales service.The formal beauty of the hang tag not only reflects the brand spirit but also shows the unique connotation of a single design.The visualization of the hang tag design integrates brand’s logo,design concept,design style and material to enhance the overall concept of the clothing brand and unify the visual image for the purpose of empowering the overall value of the clothing.Functionality is the original intention and the foundation of the establishment of clothing hang tags,and the formal beauty of clothing hang tags only adds more color to the general image of hang tags.Without functionality,formal beauty of hang tags does not stand on its own.Therefore,the clothing hang tags with only the sense of beauty but no functionality are not in the scope of this research study.This paper starts from the concept of clothing brand visual information system and clothing hang tag,then analyzes the problems and strategies of clothing brand visual information system and the application principles of clothing hang tag optimization design in the clothing visual information system,combined with the four parts of original raincoat clothing brand hang tag optimization design practice,through market survey,research,generalization and analysis,summarizes the relevant content status of clothing hang tag application design and the relevant content status of clothing hang tag application design.The value of clothing hang tags to brand enhancement is verified by means of a contrasting scale,and a corresponding discussion and exploration of new visual strategies for clothing hang tag design is also made.It provides ideas for the lack of visual information system of some clothing brands and how to optimize the conversion of visual information system of clothing brands online and offline,constructs a new brand order and new concept in the new era,and makes the clothing brands more contemporary and market dynamic.