Research On The Application Of Reverse Thinking In Prepared Food Brand Identity Design

In recent years,with the vigorous development of the socio-economic environment and the catalyzation of factors such as the "lazy economy," "loneliness economy," and fast-paced lifestyle,the demand for pre-made foods with cooking and quick consumption characteristics has increased significantly in the consumer market.The sales channels of pre-made foods have also shifted from a To B(business-oriented)model to a To C(consumer-oriented)model.Pre-made foods have gradually entered consumer households from restaurant kitchens and have shown vast growth potential.However,with the market expanding further,the premade food market has also exposed problems such as weak brand awareness and severe homogenization.This article aims to address the lack of individuality and severe homogenization in the pre-made food market by proposing the use of reverse thinking design methods to break free from the stereotype,singularity,and conformity of past pre-made food brand image designs and improve the differentiation,popularity,and competitiveness of pre-made food brands,taking into account the emotional needs of consumers in a fast-paced lifestyle.The main research focus of this article is on the application of reverse thinking in premade food brand image design.First,the concepts,status,and development of reverse thinking,pre-made foods,and brand image design are explained,and the connection between reverse thinking and pre-made food brand image design is clarified.Then,the role and forms of reverse thinking in brand design are analyzed through practical case studies.The application scenarios of reverse thinking in brand concept,color,and packaging are summarized,and the application value of reverse thinking in brand image design is expounded,providing a reference for the subsequent application of reverse thinking in premade food brand image design.Secondly,in conjunction with previous theoretical analysis,the demands of reverse thinking design for pre-made food brand design are summarized from the perspectives of consumers,market competition,and industry development trends,and the design principles and strategies of reverse thinking in pre-made food brand image design are summarized and concluded.Finally,the design principles and strategies are integrated into the project practice,and various design tasks such as brand logos,packaging,and promotion are carried out in conjunction with the project background,competitive analysis,and consumer analysis.The research content and methods are refined and verified.This study investigates pre-made food brand design from the perspective of reverse thinking,which supplements the theoretical research of reverse thinking in the field of brand design and summarizes the design principles and strategies of reverse thinking in pre-made food brand image design,providing practical reference for pre-made food brand design.