Research On The Female Cultural And Creative Product Design Based On The Theme Of "The Dream Of Red Mansion"

The scientific inheritance and development of excellent traditional Chinese culture is a hot topic in China.The proposal of the concept of "creative transformation and innovative development" has promoted the revitalization of excellent traditional Chinese culture in the new era.Dream of the Red Chamber,as one of China’s four great masterpieces,is a precious traditional cultural resource.In recent years,due to the influence of online literary adaptation,the development of the Red Mansion cultural industry has faced the problem of lack of competitiveness in industrial achievements,and the formation of a Red Mansion cultural brand is urgent.Meanwhile,due to low entry barriers,low technological content,and abundant profits,the new tea beverage industry is currently facing fierce brand competition and severe product homogenization,urgently requiring industry innovation.Cultural and creative products,as a new form of cultural industry,play an important role in inheriting the culture of the Red Chamber.Based on this background,this study will analyze the cultural and creative status of "Dream of the Red Chamber",Explore the opportunities for cultural and creative innovation in "Dream of the Red Chamber" and the correlation between the "creative transformation" steps of culture and emotional design theory.Based on this,develop new cultural and creative product categories,innovate cultural and creative development methods,and complete the transformation of modern Red Chamber culture through the cross industry integration of the Red Chamber cultural and creative industry and the new tea beverage industry.Finally,this study aims to be based on "Dream of the Red Chamber" The theme and subsequent marketing communication aim to improve and upgrade women’s cultural and creative products,construct new content creativity and complete marketing communication process for the "Dream of Red Mansions" cultural and creative products.Through the joint development of the cultural innovation category "Twelve Beauties Tea" with the China-Chic tea brand "The Story of the Stone",the practical exploration was carried out.In terms of design concept,cultural and creative products are output based on the multiple characteristics of the characters themselves,allowing consumers to gain a sense of consumption experience based on their own definition during the consumption process,thereby creating connections with the young female consumer group.In marketing communication,cross platform communication of content creativity is formed through the output of promotional videos and tweets.Empower the creative transformation of Red Mansion culture with innovative marketing content,boost the formation of the brand of Red Mansion culture,and help China-Chic tea brand "The Story of the Stone" to build brand awareness and achieve brand construction and upgrading.