| Clever design ideas and creative expression techniques can jointly promote an excellent graphic design work,and the materials,tools and expression techniques used in the design and creation process affect the final visual effect of the work,which requires comprehensive consideration by the designer.A graphic design work with "meaning",its wonderful design creativity and delicate visual texture are often evocative,so while considering graphics,text and color,we should also pay attention to the aesthetic characteristics and application value of the visual texture as a modeling element.The special effects tools in the mapping software facilitate the creation of visual texture,which can simulate the texture of real objects;The charm of using manual techniques to create texture cannot be replaced,and the process of handmade or physical printing can help designers intuitively judge the design effect.Therefore,whether it is the application of digital technology or manual skills,designers should actively seek practical methods of creative expression and explore the charm of visual texture in graphic design.This paper takes the visual texture in the visual elements of graphic design as the research object,and explores the application and expression techniques of visual texture in graphic design.Firstly,the research results at home and abroad are sorted out,the research and application of visual texture in graphic design are understood,and then the relevant concepts of the research content of this paper are elaborated and the research scope is clarified.Secondly,the relationship between visual texture and graphic design is analyzed,the modeling characteristics,emotional attributes,communication characteristics and role of visual texture in graphic design are sorted out,and the feasibility and necessity of the application of visual texture in graphic design are clearly studied.Then,the aesthetic value of visual texture in artistic creation is further analyzed,and the application methods of visual texture in graphic design are summarized based on actual cases.Finally,the practical methods of visual texture in graphic design are summarized from the aspects of manual techniques,digital texture production and post-press technology. |