From The Perspective Of Interactive Ritual Chain Research On The Interaction Of Fan Community In Music Social Platform

In 2013,the music social networking platform represented by Netease cloud was launched.Relying on the novel and interesting comment interaction mode,it brought people a new music listening experience and became a popular product favored by middle-aged and young people.At the same time,various fan communities also gather and interact in Netease cloud music because of their respective theme music.However,the existing operation mode of Netease cloud music still has some problems,such as slow review selection and update speed,lack of operation review area,poor atmosphere and so on.After the freshness,it is easy to reduce the social attraction to users.Since2018,the prosperity of fan economy and the prosperity of sina Weibo Chaohua community have proved that fan groups play a leading role in the market of cultural and entertainment products.Therefore,creating products that meet the characteristics of fan community interaction and attract more fans to participate in the use is a new development opportunity for the music social platform represented by Netease cloud music.Therefore,the industry needs to fully grasp the interaction mechanism of fan community in the music social platform.However,at present,the academic research on the interaction of fan community is still mainly focused on the mainstream social media platforms such as QQ group,microblog and post bar,while it is rarely involved in the interaction activities of fan community in the music social platform.Therefore,this paper takes the fan community of "Initial D" in Netease cloud music as the research object,and uses the in-depth interview method and participatory observation method to interview and investigate 20 fans of "Initial D" who have the habit of using Netease cloud music in depth in December 2021.Combined with their own personal experience,this paper forms research materials,and analyzes the starting conditions of fan community interaction in Netease cloud music according to Randall Collins’ s interactive ritual chain theory Process,results and other links are studied in order to master the characteristics and characteristics of fan community interaction in the music social platform.The study found that the interaction of the fan community of "Initial D" has a complete interactive ritual chain.In terms of starting conditions,fans mainly realize the virtual presence of the body through the song comment area in the music platform,realize the soft access of the community through the love tendency of works,take the theme song and its derivative content as the core focus of attention,and pay more attention to the emotional communication and sharing,so as to realize the emotional connection of the whole community;In the excitement process,the fan community gradually forms a long-term and stable participation habit through the short-term stimulation of music and the process of communication and interaction.Through the dual influence of music and comments,it can quickly mobilize emotions and realize a certain degree of emotional compensation through the comment recommendation mechanism;In terms of ceremony results,the fan community realizes the identity of its members through group unity.The ceremony can quickly and directly meet the emotional energy of individual members.The fan community will hold ceremonies derived from community symbols and spontaneously defend the hidden collective morality.This study expands the theoretical achievements in the field of fan culture,that is,the communication and interaction theory of fan community in the music social platform.At the same time,in the process of this study,it is found that there are still the following problems in the current interactive ritual chain: the overall atmosphere of the community is not sufficient;The frequency of interaction lag is low;Class solidification reduces creative desire.Therefore,this paper proposes to add a song instant communication mechanism;Introduce multi-dimensional identity authentication;And add personalized comment recommendation mechanism and other optimization suggestions.These suggestions can further optimize the social interaction experience of fans in the music social platform and further enhance the commercial value of the music social platform,which has certain practical significance.