Research On The Influencing Factors Of Supply And Demand In The Sports Dance Training Industry In Zibo And The Development Strategies Under The "double Reduction" Polic

Sports dance has both artistic and competitive characteristics,but does not have strong antagonism,is a combination of dance and sports.In the expectation of all-round development of young people today,sports dance has gradually become a good choice for young people to enhance temperament,enhance physical coordination and enhance physical fitness.Under the current implementation of the "double reduction" policy,especially for after-school services in primary and secondary schools,Sports dance is a physical exercise item with strong artistry and high safety in exercising students’ bodies.For the cultivation of students’ extracurricular interests,Sports dance is a sport item with strong artistry and development potential,which can comprehensively promote the physical and mental development of practitioners.In the "group-type city" development mode,Zibo City,Shandong Province,local economic development is not balanced and conditions are limited,resulting in the "double reduction" policy after the implementation,Zibo sports dance training market supply and demand there is a certain contradiction,which restricts the development of Zibo sports dance market to a great extent.Taking Zibo City as an example,this paper conducted a multi-dimensional investigation on the demand and supply of sports dance training market by using the method of literature,questionnaire,expert interview,field investigation and mathematical statistics,clarified the current situation of supply and demand of sports dance training market in Zibo City,Shandong Province,and put forward targeted development countermeasures to better promote the sound development of sports dance in Zibo city.It also provides a high-quality choice for the comprehensive development of students under the "double reduction" policy,and at the same time hopes to provide a theoretical reference for the development of sports dance in other areas.The results are as follows:1.Zibo dancessport market environment presents advantages such as considerable prospect of internal market development,low institutional investment in the early stage,low consumption cost compared with other training,but also has disadvantages such as small scale institutional training,high rents in commercial areas,imperfect management system,lack of human resources,unbalanced consumer structure,backward concept of students’ parents,and lack of characteristic courses in institutions.Externally,there are good opportunities such as the support of national policies,the rapid development of social economy,the continuous emergence of Sports dance competitions and the promotion of "double reduction" policy.However,there are also external challenges such as fierce vicious competition in the training market and various types of non-disciplinary training industries.2.Experts believe that among the factors affecting the supply and demand of sports dance,institutional factors are the primary factor,followed by consumer factors and external factors.In terms of demand,institutional service level,institutional faculty,consumer interest,institutional teaching quality,institutional training effect experts believe that the impact is more obvious;In terms of supply,the main influencing factors are the rent expenditure of institution space,the management level of institution organization,the salary expenditure of institution teachers,the size of institution and consumer interest.3.Based on the analysis of the status quo and environment of sports dance in Zibo City,based on the scores of experts on the factors affecting the supply and demand of sports dance market,countermeasures were put forward for the Zibo sports dance training market under the current "double reduction" policy: expanding the scale of training,improving the service level of institutions and realizing the brand;Reasonable location,targeted increase publicity,enhance consumer interest;Strengthen the faculty of institutions and optimize the salary system of teachers;Strengthen institutional management,set up characteristic courses;Pay attention to the expansion of teaching content,improve teaching quality,optimize the training effect;Promote the development of campus sports dance courses,enhance the consumer’s recognition of sports dance;Strengthen market supervision to form healthy competition;To promote the development of sports dance supplies and related industries.