Reserrch On Museum Brand Image Design From The Perspective Of Regional Culture

In the general trend where the country has increasingly attached importance to the development of cultural soft power,the number of museums is increasing progressively with each passing year,and their appearance is also changing rapidly from day to day.In order to improve its popularity and reputation,museums have begun to lay emphasis on the build of brand images.The Zhongyuan Acrobatics Museum is the exhibition hall of the "State-leveled Intangible Cultural Heritage Project-Dongbeizhuang Acrobatics",and is also the only separate museum with acrobatics as its theme in China.However,it has been established for 10 years,and still is rarely known today.The main reason for this situation is that the museum has never laid stress on issues related to brand image build and lacks awareness of brand development.Therefore,creating a distinctive,unique,and flawless brand visual image for the Zhongyuan Acrobatic Museum is a top priority for its development,which also pushes me to conduct in-depth research on the Zhongyuan Acrobatic Museum and practice in the creative direction of brand image design.Regional culture is the material and spiritual carrier inherited by the long-term development of a region,and is the core for creating an unique brand image for museums.In this study,based on the actual needs of domestic museum innovation and development,museum brand design methods based on the perspective of regional culture are explored,the important role of regional culture in museum brand image design is analyzed and studied from the perspective of relevant theories such as the concept and characteristics of regional culture,and with the Zhongyuan Acrobatic Museum as a design practice,the current problems in its brand image are summarized and analyzed,and specific strategies for integrating regional characteristics and culture into the brand image design of the museum are proposed,which are summed up as four principles,five step processes,and three methods.Finally,through design practice,the research on the brand image design of the Zhongyuan Acrobatic Museum is completed.