Red Tourism Flow In Hunan Province Based On Network Travelogues Spatial Network Structure Characteristics And Optimization Research

Tourism flow is the basis of tourism development,and the research on the spatial network structure of tourism flow can help integrate tourism resources and help tourism development achieve sustainability.With the quick growth of the society and the rise of life level,people’s pursuit of tourism is no longer satisfied with leisure and entertainment,but begins to pursue diversified tourism purposes,including learning knowledge,broadening horizons and so on.And red tourism organically combines tourism and the spirit of red culture and gathers high-quality resources,and the study of its tourism flow pattern has certain significance.Meanwhile,With the coming of the large data times and the quick growth of technology,more and more points of tourists have left travel traces such as travelogues,reviews and tips on Internet platforms,which have become new research data for tourism flow research.In this paper,we use Python language programming and Octopus collector to collect tourism travelogues from five tourism websites,namely Ctrip.com,Go Where.com,Ma Hive.com,Tongcheng.com and Tuniu.com,as research samples,construct the evaluation index system of red tourism flow in Hunan Province,study the structural characteristics of the overall network of tourism flow and node network respectively,and conclude the general evaluation of the spatial network structure of tourism flow in Hunan Province,and classify Hunan red tourism nodes into four types of tourism nodes: core,important,general and edge.By examining the spatial network structure of tourism flow,the research reveals that the spatial network structure of red tourist flow in Hunan Province still has some problems: the whole network intensity is low and the distribution is unbalanced in space.the gap between core tourism nodes and other tourism nodes is large and the core nodes are weakly driven;the overall tourism flow interaction is weak.Finally,in view of the problems of red tourism flow in Hunan Province,optimization suggestions are put forward: pay attention to network construction to form differentiation;strengthen the linkage of scenic spots to form a virtuous cycle of tourism flow;carry out joint marketing to improve the visibility of scenic spots;improve traffic accessibility and perfect supporting services and facilities.