Research On Brand Image Construction Of Hainan Ecological Tourism Area

In recent years,with the rapid development of tourism,local tourism areas are facing new challenges,and it is necessary to accelerate the pace of innovation and iterative upgrading.China’s Hainan tourism has an absolute resource advantage and is a hot area of tourism.From the perspective of cultural ecology,this paper takes the protection of the local ecological environment and the development of existing resources as the core,combined with the local culture,to build a new development model of ecological tourism in Hainan.This paper investigates and summarizes the current situation of the brand image construction of domestic and foreign ecological tourism areas.On the basis of research,the problems and deficiencies of the brand image of Hainan ecological tourism area are analyzed.Combined with the characteristics of tourism development in the current era,the brand image construction method and strategy of ecological tourism area under the leadership of Hainan ecological culture are put forward.According to the development status of ecotourism in Hainan province,this paper summarizes the types and distribution of ecotourism in Hainan province,and analyzes the advantages of ecological resources and regional culture in Hainan province.We visited more than ten ecological tourism areas such as Yanoda Rainforest cultural tourism area,Yalong Bay Tropical Paradise Forest Park,Wuzhizhou Island tourism area and Subboundary Island tourism area,and analyzed the problems existing in the brand image of Hainan ecological tourism area.Considering the existing problems,this study discusses how to build the brand image of Hainan eco-tourism area based on cultural ecology.At the same time,from the perspective of visual recognition system,this paper discusses the composition strategy of brand image,and based on the four-dimensional model composition theory,to create a new model and new carrier of Hainan eco-tourism brand image.Through the construction of the brand image of Hainan eco-tourism area,the special efficiency of the four-dimensional model in the visual transformation of the brand image is explored,and then play the boosting role of the multi-dimensional model in the brand image construction of Hainan eco-tourism area.Finally,according to the historical strategy of building a province by ecology,the cultural ecological theory is used to innovate the construction of Hainan brand image,so as to enhance the popularity and influence of Hainan ecological tourism in the world.At the same time,this paper innovates the communication path of the brand image of Hainan eco-tourism area,that is,diversified brand innovation,participatory linkage communication innovation,and three-dimensional contact platform interactive guidance.Expand the real-time and interactivity of the brand image design of Hainan.This paper aims to bring economic benefits to the future economic development of Hainan province through the brand image construction of Hainan Free Trade Port,and build a new development pattern for Hainan’s ecological tourism,and provide useful basis and reference for Hainan’s characteristic cultural ecological tourism.