A Study On The Visual Culture Of Wedding Photography In Northwest Yunna

In the era of image reading,photography is the main medium for reproducing the world,and images have become an indispensable part of life,and people have entered what Debord called "landscape society" and become fervent followers of commodity "fetishism".All kinds of advertisements,short videos,films and movies,as well as daily necessities,almost all appear in the form of images,and the public is gradually surrounded by images.This paper takes northwest Yunnan travel wedding photography as the research object,and starts from the perspective of visual culture,using Saussure’s semiotic theory as a framework to interpret the visual representation of its images,then returns to the consumer society to analyze the visual construction of its images,and then explores the breakthrough path of northwest Yunnan travel wedding photography in the era of image reading.First of all,the works of travel wedding photography in northwest Yunnan mainly complete the implantation of cultural values through the visual coding of characters,costumes and landscapes,and then use the symbolization of images to make the images become reality,while the audience’s interpretation of the images is completely dependent on the decoding activity of visual symbols.Among them,the energy analysis of visual symbols contains two parts: people and environment,and the meaning of the reference of the image is interpreted according to the type of photography style.Secondly,the visual communication of travel wedding photography breaks the traditional visual communication mode,it establishes a new mode of wedding photography communication,the disseminator of images is no longer limited to photographers and advertising media,the audience becomes the top part of the visual communication process,and plays the role of content producer.Once again,the presentation of the visual representation of wedding photography works in Northwest Yunnan can not be separated from the visual construction of the image,which contains three kinds of construction: the construction of viewing,the construction of consumption,and the construction of aesthetics.From the construction of viewing,the image is the "idealized" viewing of the male subject,the "seen" of the female object and the viewing of the artificially constructed landscape.In terms of the construction of consumption,images include the consumption of male images and the consumption of female bodies,both of which consume the symbolic value of images.In terms of aesthetic construction,the construction of visual aesthetics of images is jointly constructed by the aesthetic subject and the audience,and it is influenced by the changes of the times.Finally,a reflection was made on the wedding photography of Northwest Yunnan in the era of image reading.The craze for "symbolic" consumption and the disappearance of "spiritual charm" in images are the biggest challenges.Only by improving the audience’s visual literacy and creating a unique visual language belonging to Northwest Yunnan can this problem be solved.