| With the rapid development of urbanization,urban space has become more complex,and people are often troubled by not finding a destination,and wayfinding design plays an indispensable role in this situation.The design of the guidance system uses its special design language and artistic expression to make the environment and space image more deeply recognized,recognized and enhanced.The zoo is the bearer of urban civilization and social and cultural construction,a suitable place for visiting,and a learning place full of experience and service.In addition to the basic guiding function,the zoo’s guidance system also plays an important role in improving the environment of the park and enhancing the image of the zoo.With the progress of society,people’s aesthetic level has also been continuously improved,and the guidance system of Nanchang Zoo also needs to keep pace with the times and transform into a network system with stronger visual focus,market competition,practical functions,humanization and artistry,so as to create a fast,convenient and harmonious environment for tourists.At present,there are some problems in the design,planning and management of the Nanchang Zoo guidance system,which are mainly manifested as lack of interest,lack of humanized emotional experience and effective information communication.It is of great practical significance to improve the scientificity,rationality and aesthetics of the Nanchang Zoo guidance system through the design practice of its guidance system.Based on this background,this paper uses literature analysis method,field research method,comprehensive analysis method and other research methods to analyze and study the characteristics and audience of zoo guidance system from the particularity of zoos.Secondly,the design elements and design principles of the zoo guidance system are expounded.Finally,after the field investigation and analysis of the Nanchang Zoo guidance system,the solutions and design schemes of the existing problems of the guidance system are proposed. |