Research On The Typological Production Of Fantasy Online Dramas Under The Perspective Of "Imagination Consumption"

Taking fantasy online dramas as the research object,this paper aims to analyze the typological development characteristics and production logic of fantasy online dramas,explore the problem of value loss in the process of typification,explore the reasons for their occurrence,and propose optimization measures for the development of fantasy online dramas by typification.With the expansion of the overall market scale of online audio-visual,online dramas are unique in the competition with their unique network temperament,diversified narrative styles,and novel theme choices,and a creative and production pattern that intersects with various genres such as love,suspense,fantasy,youth,and martial arts.In recent years,many fantasy online dramas have been broadcast,this kind of online drama based on Chinese strange legends,mythological stories,Taoist culture,ancient metaphysics as the basis for creation,with supernatural ability gods,Buddhas,spirits,monsters,etc.as the narrative object has been welcomed by the netizen generation audience with strong acceptance of new things,good market feedback acts on production,the overall presentation of fast-production and fast-selling type,large-scale production and dissemination pattern,has become a popular drama type in the market.The paper is divided into six chapters.The first chapter is an introduction,which mainly expounds the background,significance,research review,research questions and innovation points of the selected topic.The second chapter mainly sorts out the development of fantasy online drama genres.Firstly,the concepts of fantasy online dramas,genre,and imagination consumption are defined and elaborated.Secondly,it introduces the cultural foundation for the formation and development of fantasy online dramas;Finally,the three stages of the development of fantasy online dramas are sorted out.Chapter 3 According to the first level of "imaginative consumption" is art appreciation,that is,to meet the aesthetic needs of the audience,is a kind of art and aesthetic consumption,this part analyzes the imaginative characteristics of fantasy online dramas as a genre from the aspects of narrative characteristics,character shaping,and time and space construction.Chapter 4 clarifies that as a cultural product,fantasy online dramas are visually transformed through big data and digital technology in a mix of traditional mythology,game culture,Internet culture and other cultural types,so as to carry out the process of cultural and artistic imagination production,and analyze how audiences participate in the production and reproduction of fantasy online dramas with the help of online platforms in the process of "imaginative consumption".Chapters 5 and 6 reflect on the problems and imaginative dilemmas that arise in the production process of fantasy web dramas.Influenced by the pursuit of profit by capital and demand iteration,as a drama genre,fantasy online dramas have genre innovation,genre mixture,and value loss in terms of creation techniques,narrative strategies,and theme ideas.In the future,the creation of fantasy online dramas should be based on reflecting on real life,taking traditional Chinese culture as the foundation,drawing on and absorbing the advanced technology and experience of Hollywood fantasy film and television works,and giving full play to imagination,in order to reproduce oriental aesthetics and achieve long-term development.