Research On The Design Path Of Product Image(PI) Of Non-Standard Detection Equipment

Today,the market competition factors are increasingly diversified,and it is difficult to occupy an absolute advantage in the market simply by virtue of technological strength.The visual image of products was not valued by enterprises in the past,but now gradually evolved into an important way to enhance product competitiveness.Non-standard testing equipment design and development,in the past to pay attention to the function and efficiency of the product,so the visual image of the product design has not caused enough attention;On the other hand,due to many types of testing equipment,less batch of a single set of equipment,diversified product forms and other reasons,This brings great difficulty to the design and implementation of product image based on traditional large industrial production,This results in unsatisfactory effect in the process of product image design and implementation.Therefore,analysis of non-standard product image problems and the reasons of such equipment,study the method to solve the problem,to explore and form a kind of effective path can guide the concrete practice,to change the past non-standard testing equipment product image and enhancing competitiveness of non-standard testing of such equipment has very important significance.According to the status quo of non-standard testing equipment industry,The difficulties in product image design of non-standard testing equipment are analyzed from the following aspects: the product image of non-standard testing equipment cannot accurately convey its brand concept to users,the lack of connection between the product family image of non-standard testing equipment manufacturing enterprises,and the serious homogeneity of product image in the industry of non-standard testing equipment.Based on brand image and product context,product semantics and product family design methods are used to explore the design path of product image(PI)of non-standard testing equipment.In the early stage of research,through questionnaires and interviews to understand and collect brand image information,from the information extracted product image style keywords.Then the product context analysis,clear design conditions.From these two aspects to locate the product image of non-standard testing equipment,so that designers can design a product image with enterprise characteristics,and the product image of other enterprises open the difference.At the same time,the semantic database of non-standard detection equipment is established by network survey,interview survey,Delphi method,semantic difference method(SD)and shape grammar,and the mapping relationship between product semantics and product image is clarified.Based on the defined design direction,products with similar styles are extracted from the semantic database.Then make horizontal and vertical comparison to analyze the relationship between design elements and image words.Extract the design elements suitable for the image of the target product,and apply them in the image design of the new product,so that users can feel the brand concept conveyed by the product visual image.In the design practice and application stage,FSA(Form Syntactic Analysis)method is used to extract the recognition elements of the product family image of Hangzhou Volum from the existing products.Using product family design method and semantic weight analysis method,the recognition elements are divided into genetic elements,improved elements,marking elements and innovative elements.Finally,the identification element database of Hangzhou Wolei product family image is established.In order to test the scientific nature of the design path,the common image evaluation and comprehensive image evaluation of The product family image of Hangzhou Wolei were carried out by using the methods of hierarchy analysis and product family common identity identification.According to the evaluation results,the product family image design path of non-standard testing equipment is judged to be reasonable and effective.