Transcendence And Deviation

The convening of the 18 th National Congress of the Communist Party of China opened a new period of building socialism with Chinese characteristics,increased the construction of a strong socialist cultural state,and set China’s cultural undertakings and cultural industries on the path of comprehensive prosperity and rapid development.In this context,commercial animation films in the new era,as the mainstream of animation films,not only have entertainment and educational functions,but also become one of the ways to spread the national spiritual culture.However,although a number of high grossing domestic commercial animation films have been born since the new era,there are still shortcomings in the development,mainly because there are no animation characters with strong aesthetic value comparable to those of the United States and Japan and other commercial animation powers.Before the new era,the development of domestic animation films was mainly divided into three periods,namely the cartoon film period,the art film period and the early commercial animation film period.The character portrayal in the cartoon film period combined American cartoon and Chinese opera elements,and the aesthetic characteristics reflected the approach to traditional Chinese aesthetics and the satisfaction of people’s aesthetic needs.The character portrayal in the art film period shows a high degree of "nationalization",and the aesthetic characteristics show the high pursuit of traditional national aesthetics and the aesthetic edification function of literary works.The character portrayal in the early commercial animated film period weakened the knowledge and connotation of the characters,and the aesthetic characteristics reflected the borrowing of the aesthetic culture of America and Japan and the pursuit of human nature.Based on the historical evolution of character image,we can see that after entering the new era,domestic commercial animation films show changes in two directions: transcendence and deviation in character image shaping.Transcendence refers to the innovative adaptation of traditional national culture,the diversification of character image and the expansion of the spatial perspective of character building.The deviation refers to the tendency of homogenization of characterization,the lack of character depth and the lack of character extension.In view of the current situation of shaping the character image of domestic commercial animation films in the new era,as well as the symbiotic beauty of tradition and modernity and diversified aesthetic interests,combined with the background of the new era of China and the pursuit of cultural connotation,this paper puts forward an optimization strategy for the character image in future domestic commercial animation films on the basis of comprehensively sorting out the gains and losses of animation character shaping in the new era: namely,insisting on the multiple exploration of national culture,rational The development of animation technology and the lack of female connotation are treated rationally.It is expected that the animation industry can take the initiative to respond to the cultural and aesthetic needs of the public and create a number of classic animation character images with contemporary characteristics and high aesthetic value in the new period.