Research On The Visual Communication Of Guangxi Red Culture From The Perspective Of Media Convergence

In the era of media convergence,the wide application and development of digital media technology has brought opportunities and challenges to the dissemination of red culture.This thesis takes Guangxi red culture as the research object,uses visual innovation design practice and case analysis to explore its effective visual communication strategy in media convergence,so as to enrich the visual elements of Guangxi red culture,enhance the visual persuasion effect of Guangxi red culture,give full play to the political,economic,cultural and artistic aesthetic value of Guangxi red culture,and enhance the popularity and recognition of Guangxi red culture at home and abroad.Through field investigation,questionnaire survey and content analysis,the study found that the overall effect of visual communication of Guangxi red culture from the perspective of media convergence is not good,and the audience ’s interest and satisfaction are low.The main problems are : not to create a brand that fully reflects the characteristics of Guangxi red culture,and the brand visual image has not yet been formed;the visual content elements are scattered and the digital integration is insufficient;the traditional mode of communication is not interactive enough,the development of literary and artistic products and cultural and creative products is weak,and the red culture is lack of stamina.The emerging media with wide coverage and high popularity are not fully utilized,and the utilization rate of visual media is low.In order to solve the problems of Guangxi red culture visual communication in terms of content,presentation form and media,and give full play to the advantages of integrating media to empower Guangxi red culture visual communication,this thesis puts forward a targeted optimization strategy,that is,the design method of Guangxi red culture integrating media visual communication system.First,in terms of visual image : to create a ’ Red Bagui ’ brand,innovative design and application of brand logo,standard words and standard colors to improve the recognition of regional red culture.Second,visual content : systematically collect,repair and integrate Guangxi red resources,and establish a digital resource sharing platform as soon as possible.The third is the form of visual presentation : to activate the red cultural resources of Guangxi from the aspects of upgrading the cultural tourism format,strengthening the creation of fine literary and artistic works,and innovating and developing cultural and creative products.Fourth,in terms of visual media : deepen the construction of a ’ TV station-Newspaper-Internet site-Social media-Mobile client-Self media ’ media communication matrix,create a multi-sensory experience scene with strong interaction and regional characteristics,improve the intelligent recommendation system of red culture,and realize the extensive and accurate touch of Guangxi red culture.Through the implementation of the above strategies,Guangxi red culture will achieve broader and more effective visual communication from the perspective of media convergence,so as to meet the needs of the digital era,promote the inheritance and development of Guangxi red culture,enhance the national identity and cohesion of ethnic minority areas,and help the construction of magnificent Guangxi in the new era.