Research On The Narrative Construction Strategy Of Cultural Tourism Brand

With the continuous development of the cultural and tourism integration industry,national policies to promote the integration of cultural and tourism industries have been introduced,providing external support and promotion for the development of cultural and tourism integration.The integration of the two has expanded their respective development space to a certain extent,promoted the improvement of the inherent cultural value of the tourism industry,and can to some extent stimulate innovation in the development model of tourism destinations,At the same time,it has also promoted the branding development of cultural tourism,enhancing the attractiveness and competitiveness of tourism destinations in the market by building cultural tourism brands.This paper starts with narrative design,and through theoretical research on cultural tourism integration,brand design,and narrative design,summarizes the basic concepts,application values,and construction system of brand construction and narrative design,and summarizes the development path of narrative construction strategies for cultural tourism integration brand.By comparing and analyzing the current research status at home and abroad,as well as the differences in tourism resources of the same type,this study aims to explore the narrative construction of cultural and tourism brands for Lingqu Live Cultural Heritage.Starting from the establishment of brand core values,the narrative transformation of visual symbols,the construction of brand narrative space,and the narrative empowerment of the brand industry chain,this study explores the strategy and implementation path of cultural and tourism brand construction based on narrative design.Finally,based on a systematic study of brand narrative construction,the focus of this article is to summarize the specific strategic ideas for cultural and tourism brand narrative design through a case study of the narrative construction and strategic practice of Lingqu cultural and tourism brand.Provide practical and feasible strategies and future prospects from the perspective of cultural and tourism brand narrative,in order to provide reference ideas for the construction and promotion of current cultural and tourism brands.At the same time,it also provides a feasible construction idea for cultural and tourism brand narrative design to maximize the value of Lingqu’s live cultural heritage brand construction and promotion.