Research On The Application Of Motion Graphics In Inner Mongolia Mainstream Media

In the era of integrated media,the changes in the information dissemination environment and the continuous deepening of informatization have posed new challenges to the methods of information dissemination.MG animation(Motion Graphics)meets the urgent needs of the current new media information dissemination market with its concise and straightforward narrative structure,flat presentation style,and advantages in information dissemination function,presenting a rapidly changing trend.The main body of this article consists of three parts: introduction,main body,and conclusion,with five chapters in the main body.The article first describes the development history of MG animation and the development of MG animation in the field of information dissemination in China.Then,by combing the MG animation released by Inner Mongolia Daily,Inner Mongolia Radio and TV Station,and Practice Magazine,the feasibility and necessity of managing the production of MG animation in the mainstream media of Inner Mongolia were discussed by using Content analysis,case analysis,data analysis,and comparative analysis.Then,the application practice of MG animation in the three mainstream media of Inner Mongolia,Inner Mongolia Daily,Inner Mongolia Radio and TV Station,and Practice Magazine,was specifically analyzed,Summarize and summarize the characteristics of MG animation production practice,and explore how mainstream media in Inner Mongolia conduct MG animation production practice.Research has found that mainstream media in Inner Mongolia are starting to try MG animation production practices based on factors such as facing changes in media technology,policy influence,meeting user needs,and establishing a friendly image.Through data statistics on 65 MG animations from Inner Mongolia Daily,240 MG animations from Inner Mongolia Radio and Television Station,and 85 MG animations from Practice Magazine,it was found that through continuous exploration by the media,mainstream media in Inner Mongolia,represented by Inner Mongolia Daily,Inner Mongolia Radio and Television Station,and Practice Magazine,have gradually formed mature production processes and methods that are more in line with the characteristics of MG animations and more suitable for the needs of MG animation dissemination.Presenting a production model of shared and integrated technological resources and ecological content production pattern;Continuously optimizing and improving product content planning,deeply cultivating the MG animation field to create a product form of content brand;Expanding communication forms in multiple fields and seeking diversified cooperation in communication channels.In the context of media transformation,mainstream media in Inner Mongolia still face many problems in the practice of MG animation,such as weak production,lack of originality,shortage of MG animation talents,and low user retention.It is necessary to encourage high-quality content creation,cultivate professional MG animation talents,and improve user retention and retention.Based on the analysis and research on the application of MG animation in the mainstream media of Inner Mongolia from the perspective of journalism Communication studies,the author believes that the media’s exploration and practice of MG animation is a choice to conform to the trend of media transformation.MG animation,as a form of expression,injects new momentum into media integration and becomes a new way for the public to obtain information,but it still needs further practice and exploration.