From "poaching" To "collusion": A Short Video For Film Explanation On The Internet Platform

The short video platform rose in the era of media integration.It combined the film culture with the short video culture and created a video culture that was suitable for today’s fast pace of life,which was short video for film explanation.However,the massive amount of repeated and redundant content on the platform not only made the audience feel less comfortable,but also brought some problems such as shallow whiteness,restriction,serious plagiarism and infringement.The short video which was used to film explanation caused an artistic damage to the original film,and affected and rebuilt the audience’s watching habits.With this as the research topic,this article introduced Henry Jenkins’ s "participating culture","text poaching" and other theories,and interpreted the short video of movies with different characteristics as the research object.According to its different stage features,it was divided into two stages: "poaching" and "collusion",aiming at the problems and difficulties the blogger was facing in the "poaching" period,To break the deadlock,the host of the "pre press explanation of the movie",who was responsible for the pre press explanation of the new movie represented by "clothing detective" and "Xandria",gradually brought a new tide.He put all kinds of "about to be displayed" or "is being shown" and the movie fragments authorized by the film crew into the short video in advance.On one hand,it brought new vitality to the movie explanation,and on the other hand,it destroyed the original aesthetic system of the audience,In this way,it could meet the audience’s demand for a rich spiritual world.Through the research,the main reason why this kind of popular movie text was eye-catching was that it was guided by the business environment,and it directly involved the psychological and cultural acceptance of the audience with the use of the subspecific cultural narration.It had made a unique and valuable contribution to the entire film industry,becoming an important force to push the production of the text and the new business logic.The article proved the above views from three aspects:The first part focused on the evolution of the general meaning and type of the short video for movie explanation,from the joking and criticism short film for actors’ comments to the instant movie for short time explanation of the main plot.The same way of content production ultimately caused the loss of the audience,so the movie explanation Blogger must "seek new life",so as to pursue new vitality in the tide of Internet update.In the second part of the thesis,with the help of Henry’s theory of text poaching,the production of short video for film explanation which was divided into the "poaching" period was elaborated from a critical point of view.The short video could either make the audience happy with a sense of humor,or deeply analyze the movie plots and focus the sense of story of the movie,all forming a different production situation from before,Besides,they would also divide the vertical domain to accurately attack different audience groups.In the third part of the thesis,under the background of a series of relevant laws and regulations released by the relevant departments,the author intended to explore the new exploration of the film blogger during the period of "collusion",so as to find out the nature of the production logic of the "film preheat and explanation Blogger" as defined in the article,and reveal the reason for its great success was that it had achieved the balance of interests among the three of the film producers,the speech blogger and the audience.In the end,from the background and influence of this kind of movie,the blogger saw the cultural transformation in the post pestilence era: when business logic and social nature were combined,the film’s text was misappropriated and disassembled,and it was wrapped by short videos to form a new cultural product,becoming the new favorite in the Internet era.It was an innovations in the form of images,which built a kind of cultural capital,promoted the cultural creation and accelerated the flow of social production.