Research On The Design And Application Of Jinhua Wong Tai Sin Cultural Ip Image Under The Integration Of Culture And Tourism

In recent years,our country has vigorously developed cultural tourism industry,strengthened cultural confidence,and various cultural tourism areas also attract tourists to experience by increasing their own cultural promotion efforts.With the development of Internet technology,the communication mode of scenic spot culture has also changed to some extent.IP image has strong media adaptability,malleability,affinity and interaction ability,and has become an important carrier for spreading traditional culture and promoting industrial development at present.Therefore,it is urgent and important to design and study the cultural IP image of tourist attractions.Wong Tai Sin cultural tourism scenic spot has the social attributes of the location of the 36 th Taoist heaven,with profound cultural deposits and value connotation.Some of the outstanding ideas in its Taoist culture have a certain practical guiding significance for today’s society,and its visual elements are also an important part of the profound history and culture of Jinhua.Therefore,the research on the image design and application of Wong Tai Sin culture and cultural IP is of certain value to the cultural communication and tourism promotion of the scenic spot.Under the background of the integration of culture and tourism,this paper will conduct research by combining theory with practice.First of all,under the background policy of cultural and tourism integration,the relevant concepts of cultural IP,cultural IP image and Jinhua Wong Tai Sin cultural IP image are sorted out and analyzed.Secondly,taking Wong Tai Sin cultural scenic spot of Jinhua as the research object,through literature research,field research and interview and other methods to fully collect and sort out the development status and expression content of Jinhua Wong Tai Sin cultural development.Analyze the connotation,characteristics and advantages of Wong Tai Sin culture;It summarizes the design principles and value significance of Jinhua Wong Tai Sin cultural IP image under the integration of culture and tourism.In order to reflect the uniqueness and applicability of Wong Tai Sin cultural IP image,the design conception and practice process of the image are expounded.Finally,through Jinhua Wong Tai Sin cultural IP image design and application practice,in order to better spread the cultural connotation of Wong Tai Sin scenic area,to broaden the publicity channel of Wong Tai Sin scenic area to do some attempts;It also provides some reference value for the promotion of similar cultural scenic spots and the development of tourism economy.