Modern Magazine And New Poetry Dissemination From The Perspective Of Subtext

As an important medium for the dissemination of new poetry,the subtext of modern magazines is of great significance to the dissemination of new poetry.Modernity magazine strives to open up the space for the dissemination of new poetry,and its arrangement strategy,editorial column,and new poetry advertisement,as important subtext forms of "Modern" poetry,participate in the dissemination of new poetry from different degrees and angles,and play a key role in the dissemination of new poetry.Guided by Gérard Genet’s subtext theory,this paper comprehensively uses communication studies and close reading of texts to present the intrinsic relationship between Modern magazine and the dissemination of new poetry from the perspective of subtexts,explore the role and role of different subtext forms in the dissemination of new poems,and further deepen the understanding and thinking of subtexts and new poetry communication.The paper is divided into three chapters,focusing on the subtext itself of Hyundai magazine,exploring the influence of the arrangement strategy of Modern magazine on the visual communication of new poetry,the construction of the editing column on the reception space of new poetry communication,the shaping and dissemination of new poetry image by new poetry advertising,and exploring the unique contribution of different subtext forms to the dissemination of new poetry.The first chapter explores the influence of Hyundai magazine’s programming strategy on the visual dissemination of new poetry.The poems published in Hyundai magazine are not isolated formal texts,but are carefully designed and woven by the editor,along with graphic factors such as covers and illustrations as subtexts,and typography.Among them,the cover and illustration as image subtexts not only express the "modern" color of the new poem,but also help the reading of the "modern" meaning of the new poem,thus forming the "modern" style of the new poem;In terms of arrangement,Modern magazine not only pays attention to the impact of the layout design of new poems on the reader’s reading experience,but also emphasizes the typography style of poetry,which is the shape of "modern" poetry.The second chapter explores the construction of the space for the dissemination and reception of new poetry by the editorial column of Modern magazine.The setting of various columns in "Modern" magazine is the main component of the subtext,among which the correspondence column and the paper column are more typical.As a subtext of the poetry of Modern magazine,the editorial column is an important platform for editors to interact and communicate with readers,which constructs the discourse space of readers,not only enables editors and readers to establish the poetics of "Modern" poetry in the dialogue,but also provides readers with aesthetic guidance of "modern" poetry by setting new poetry topics,reminds readers to pay attention to "modern emotions" and appreciate "modern poetry",thereby promoting the transformation of readers’ aesthetic taste and constructing a space for the dissemination and acceptance of new poetry.The third chapter examines the shaping and dissemination of the image of new poetry by the advertisement of new poetry in Modern magazine.As a special subtext,the new poetry advertisement of "Modern" has quite characteristics in form design and text content,and plays an important role in shaping and disseminating the image of new poetry,on the one hand,the evaluation of the value of new poetry and the promotion of new poetry style by new poetry advertising;On the other hand,the construction of the image of the poet by the new poetry advertisement,mainly takes the shaping and dissemination of Dai Wangshu’s image by the new poetry advertisement of "Modern" as an example,and explores the image transformation of Dai Wangshu from "rainy lane poet" to "modernist leader".Under the strategy of "New Poetry Advertising",the image of new poetry and the image of poets can be constructed and disseminated.