Research On The Development Path Of Cultural Tourism In Liujiaqiao Village,Xianning,Hubei Province

With the overall victory in poverty alleviation,rural revitalization has officially embarked on a new journey.Cultural tourism is an important way to realize the revitalization of rural culture,and also an effective way to realize the integration of protecting traditional features and promoting rural economic development.Developing cultural tourism has become the main path for many rural towns to promote their own development.While urban residents are suffering from the fast-paced life,they gradually have a spiritual yearning for the slow-paced rural life and the rich and diverse rural culture.Therefore,rural cultural tourism is becoming increasingly hot.Faced with such opportunities,many traditional villages have begun to vigorously develop rural cultural tourism.Liujiaqiao Village,located in Guihua Town,Xian ’an District,Xianning City,Hubei Province,also attaches importance to the development of cultural tourism industry.After years of cultural tourism construction and development,it has produced such cultural brands as "Dahan Royal Village" and "No.1 Folk Village of Chutian".It has also made a series of achievements in promoting the development of cultural tourism,but it is still at a low level of development on the whole.All kinds of cultural resources have not been fully explored.On the basis of summarizing all kinds of relevant research results at home and abroad,this thesis adopts a combination of quantitative and qualitative research methods to make the research conclusions more substantial and perfect.This thesis focuses on the specific problems of cultural tourism development in Liujiaqiao Village,analyzes and studies the practical experience of other classic cases,and puts forward suggestions for its future development path of cultural tourism,and expects to put forward positive thinking insights on the development path of cultural tourism under the background of comprehensively promoting rural revitalization on this basis.Through literature research,field investigation and other methods,this thesis comprehensively analyzes the achievements and existing problems of Liujiaqiao Village’s cultural tourism mode at the present stage,finds out the crux of the problems,and puts forward personal views on the choice of its future cultural tourism development path.At the same time,according to the relevant research conclusions,the future development path of rural cultural tourism under the background of rural revitalization is proposed.Firstly,this thesis introduces the research background,research significance,research content,research methods and the concepts and theories on which the demonstration is based one by one,and briefly describes the relevant research contents at home and abroad,from which the theoretical views are extracted to support the analysis.Then,it mainly introduces the general situation of Liujiaqiao Village,including the basic situation of Liujiaqiao Village,including geographical location,historical origin,cultural resources,etc.,with special emphasis on the unique historical and cultural resources of Liujiaqiao Village,and analyzes the development status of Liujiaqiao Village cultural tourism.In order to find out the use of cultural resources,industrial structure development,tourism brand construction and professional talent problems;Finally,based on the actual situation and theoretical basis,this thesis concludes the new development paths of Liujiaqiao Village’s cultural tourism,including improving the village’s cultural management mechanism,promoting the integrated development of regional characteristic industries,strengthening the construction of cultural brands and strengthening the talent team,which are in line with Liujiaqiao Village’s own situation.Based on this,it puts forward its own thinking and outlook on the future development path of rural cultural tourism.