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Keyword [rational appeal]
Result: 1 - 5 | Page: 1 of 1
1.
On The Working Mechanism And Advertising Appeal Matching Of Involvement
2.
On Persuasive Function Of Advertising From A Combined Rhetorical Perspective
3.
Universal Values of Rational Appeal And Limits
4.
A Study Of Speech Acts In English Commercial Advertising Slogans
5.
A Contrastive Study Of English And Chinese Recommendation Letters From Rhetorical Perspective
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