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Result: 61 - 80 | Page: 4 of 4
61. The Influence Of Actual-Ideal Self-Discrepancy And Emotional Appeals Of Advertisement On Consumers’ Preference
62. The Influence Of Brand Origin Country And Advertising Method On Consumer Brand Attitude And Purchase Intention
63. Advertising a virtual world: A content analysis of Chinese and U.S. video game advertisements
64. New findings for contemporary marketing to Black men: A content analysis of alcoholic beverage ad appeals from 'Ebony' and 'GQ' magazines
65. Anthropomorphism appeals: Influencing consumer attitudes and memory through humanlike presentation
66. Essays in Behavioral Economics and Environmental Policy
67. When Do We Want to Work and Play? The Influence of Hedonic and Utilitarian Capabilities on the Evaluation of Convergent Goods and Services
68. The use and effectiveness of appeals in green print advertisements
69. The effects of cultural values on international advertising effectiveness: A study of sex appeals in fashion advertising
70. Wireless transactions: The rhetorical appeals of consumer electronics marketing
71. Appeals of childhood: Child vendors, volunteer tourists, and visions of aid in Cusco, Peru
72. Essays in incentive and information economics
73. Exploring the Effectiveness of Green Marketing Strategies in Hospitalit
74. The Effectiveness of Reciprocity Appeals in Economic Booms and Busts
75. Research On The Driving Mechanism Of Benefit Appeals In The Green Advertising On Green Consumption Behavior
76. Impact Of Green Advertising Appeals And Information Presentation Mode On The Willingness To Buy Local Food
77. Can Virtual Idols’ Endorsement Enhance Advertising Persuasion?The Moderating Effect Of Advertising Appeals
78. Research On The Impact Of Green Advertising Appeals On Consumers’ Willingness To Buy Green Products
79. The Influence Of Virtual CSR Co-creation Initiative Appeals On Users’ Response
80. Research On The Sustainable Development Path Of Garment Enterprises From The Perspective Of Stakeholders
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