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Keyword [Affect transfer]
Result: 1 - 3 | Page: 1 of 1
1.
Unlocking The "Black Box":How Personal Loyalty Transfers To Firm Loyalty?
2.
Affect transfer from multiple product categories: The case of comparative brand extension advertising and the moderating role of self-construal
3.
Three essays: Affect transfer, network effects and market valuation of brand extensions
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