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Keyword [Attitude toward the brand]
Result: 1 - 5 | Page: 1 of 1
1.
The Effect Of Internet Word-of-Mouth On Recipients' Attitude Toward The Brand
2.
The Impact From Celebrity Endorser On Consumer Attitude Toward The Brand And Advertisement
3.
Viral advertising: Conceptual and empirical examination of antecedents, context and its influence on purchase intentions
4.
Advertising following negative publicity: The effect of content arousal on positivity and attitude toward the brand after a corporate crisis
5.
The effect of social media comment on Chinese consumers' attitude toward the brand
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