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Keyword [Cause brand alliance]
Result: 1 - 3 | Page: 1 of 1
1.
Study On The Effect Of Cause-brand Fit To Cause-related Marketing In The Perspective Of Brand Alliance
2.
Exploring The Moderating Role Of Brand Familiarity In The Evaluation Of Cause-brand Alliance: An Evidence From Pakistan And China
3.
Predicting consumers' cause-brand alliance attitude and purchase intention: The influence of cause involvement, message source, perceived motivations, and cause-brand fit
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