Direct-to-consumer - Globe Thesis

Keyword [Direct-to-consumer] Result: 1 - 20 \| Page: 1 of 2
1.	Relationship between type of endorser and patients' attitudes and behaviors in direct to consumer advertisement
2.	Factors affecting consumers' responses to Direct-to-Consumer advertising
3.	Direct-to-consumer advertising and welfare
4.	Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs
5.	Ethical strategies that make 'good' business sense: Direct-to-consumer advertising of prescription products
6.	Evaluation of factors related to prescription drug expenditures, prescribing trends and physician visits: The role of direct-to-consumer advertising expenditures, demographics, and health insurance coverage
7.	Direct-to-consumer advertising: How does it affect consumers' perceptions about treatment
8.	A study of direct-to-consumer television advertising for prescription medications and consumer acceptance, perception, and behavior
9.	Constructing trust through words and images: An analysis of pharmaceutical direct-to-consumer advertising messages
10.	Influencing physician prescribing behavior: Direct-to-consumer advertising and the demand for me-too drugs
11.	Cancer-related direct-to-consumer advertising---a study of its antecedents, influence on patient information seeking behaviors, and contingent effects
12.	Direct-to-consumer advertising: Unethical or just good business
13.	The impact of sales when marketing a unique direct-to-consumer bundle to a niche music market on Facebook
14.	Evaluating the influence of presentation modality on the communication of pharmaceutical risk information in direct-to-consumer (DTC) television commercials
15.	Direct-to-consumer pharmaceutical advertising: Context and meaning in older women's lives
16.	New marketing strategy: Influence of direct-to-consumer advertising on physician prescribing practices in Fresno and Madera Counties of central California
17.	Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent
18.	Consumers' responses to the modification of an antidepressant direct-to-consumer advertisement
19.	How consumers experience direct-to-consumer prescription drug advertising: A meaning-based approach
20.	Direct-to-consumer-advertising (DTCA) of prescription pharmaceuticals and consumer and physician perceptions
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