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Keyword [Extension Products]
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1. The Study On Consumers’ Purchasing Intention Factors To Extension Products
2. Research On Marketing Strategies Of Brand Extension Products Based On The Perspective Of "Cognitive Activating"
3. Analysis On Reason Of Different Evaluation Tendencies For Extension Products:Based On The Perspective Of Customers’ Cognitive Process
4. Research On The Advertising Strategy Of Time-honored Brand Extension Products In The Context Of E-commerce
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