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Keyword [Involvement Level]
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1. The Effect Of Consumer's Involvement Level On The Metaphorical Advertising: An Experiment Research
2. Evaluation On Brand Extension Based On The Consumers' Individual Differences
3. Research On The Influence Of Social Media Knowledge Sharing On Consumers’ Brand Switching
4. Research On The Factors Of Brand Extension Evaluation Of Consumer Involvement Level
5. An assessment of the perceptions, level of involvement, and needs of user-groups for Marine Protected Areas in the Carolinas
6. An examination of the effect of involvement level of Web site users on the perceived credibility of Web sites
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