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Keyword [Match-up]
Result: 1 - 8 | Page: 1 of 1
1.
The Study On Congruence Between Endorser And Advertising Claim Strength
2.
Research On The Match-up Between Domestic Fashion Brand And Spokesperson
3.
The Celebrity Effect Of Public Service Advertising:Evidence From Eye Movements
4.
The Influence Of Product Involvement On Nationality Of Match-up Between Endorser And Product On Advertising Effect
5.
Research On Influencing Factors Of Crossover Co-branding Evaluation
6.
The Impact Of Celebrity Endorser-brand Personality Congruence On Consumer Brand Engagement
7.
Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products
8.
An analysis of endorser-product match-up and endorser likability on brand attitude
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