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Keyword [Mobile coupon]
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1. A Study On Mobile Coupon Users’ Behavior And Its Usage Based On Social Media Marketing
2. A Study On The Effects Of Perceived Value And Individual Characteristic On Mobile Coupon Usage
3. A Study On The M-coupon Sharing Intention Based On The Social Exchange Theory
4. Analysis Of Factors Affecting The Use Of Mobile Coupons
5. Effect Of Mobile Location-based In-store Advertising On Consumer Purchase Intention
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