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Keyword [Place Brand]
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1. Research On The Formation Mechanism And Building Of Place Brands
2. A Research On Building An Evaluation Index System For Place Brand In The City
3. Research On The Application Of Place Brand
4. The New Strategy Of Constructing Place Brand: Corporate Co-branding Under The Place Brand Umbrella
5. Place Brand And Its Effect On Brand Performance Based On RBV And Institutional Theory
6. Impact Of Tourists’ Sense Of Place To Tourism Destination Brand Development
7. Cultural Identity On Effects Of Place Brand From Consumers’ Perspective
8. Place Brand: The Influence Of Culture Identity And In-group Bias In Word-of-mouth Communication
9. Institutional Pressures Of Place Branding And Its Effect Of Place Brand Performance Based On Institutional And Rbv Theory
10. Moderator Of Place Brand Effect:Empirical Research Of Familiarity, Involvement And Brand Level
11. Empirical Reseach On The Development Of Place Brand Image Scale And Dimesion Recognition
12. The Dimensions Of Eco-Place Brand Of Agricultural Products And Their Influence On Brand Association
13. Enterprise's Culture-Cognition And Its Effect On Involvement In Place Branding
14. Research On “Made In Zhejiang” Place Brand Building Of Equipment Manufacturing Industry In Zhejiang Province
15. A Study On Mechanism Of Regional Brand Image To Corporate Brand Evaluation
16. The Authenticity Of Place Brand And Its Effect On Brand Preference
17. Cross-cultural Integration Strategy And Its Effects On Place Brand Trust And Host Country Consumer Acceptance:the Perspective Of Cognitive Legitimacy
18. Role Positioning Strategy,Place Brand Trust And Host Consumer Acceptance
19. The Place Open Co-Creation Strategy And Its Impacts On The Consumer Acceptance In Host Countries:The Perspective Of Pragmatic Legitimacy
20. Research On The Influencing Factors And Mechanisms Of Place Brand Lock-in Effect
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