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Keyword [Product Involvement]
Result: 1 - 20 | Page: 1 of 7
1. Effect Of Brand Crisis On Brand Relationship Quality And Consumer Purchase Intention
2. The Effects Of Brand Experience On Customer-Brand Relationship
3. The Evaluation Of Brand Portfolio Attitude Research Under The Context Of Strategy Alliance Between Chinese And Foreign Enterprise
4. The Influence Of Text Structure And Product Categories On Advertisement Cognition
5. The Influences Of The Humorous Advertising And The Product Involvement On The Persuasion Effect Of Advertisement: An Experiment Research
6. The Effect Of EWOM Types On Consumer Purchasing Decision
7. Study On The Relationship Of Brand Experience, Brand Love And Brand Loyalty
8. The 1980s Generation's Product Involvement Empirical Study
9. Factors Influencing Celebrity Advertising Effectiveness Based On Credible Information Source Model
10. New Product Preannouncement Strategy On Consumer Behavior Influence Empirical Research
11. Affect Consumers' Co-branded Evaluation Factors
12. Impact On The Country Of Origin Image And Brand Image, Awareness Of Consumer Buying Behavior
13. Consumers To Buy Counterfeit Brand Goods Of Factor Analysis
14. Research On The Negative Word-of-Mouth's Influence On Consumer Purchase Intention
15. The Effect Of Alliance Fit On Co-Branding Evaluation
16. A Research On Customers Evaluation Of Brand Extension Towards Brand Image Of Chinese Internet Companies
17. A Study On The Effect Of Product Placement
18. An Study On The Relationship Of Individual Characteristics Of Consumers And Degree Of Product Involvement And Advertising Effectiveness
19. Entrepreneurs’ Personal Brand Strategy Based On Micro-blog
20. Research On Impact Of Negative Online Word Of Mouth To Consumer Product Attitude
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